Services/Pay Per Click

Pay Per Click

Pay-Per-Click is a paid form of advertising provided by search engines. It works as follows:

1. Advertisers bid on keywords that describe their business, products, or target audience.
2. Advertisers are then charged the bid price every time someone clicks on the advert, which is displayed when a searcher types one of the selected     keywords into the search box on the search engine.
3. Some search engines also display the adverts on websites that deal with similar topics as the keywords being bid on.

Advantages of PPC

1. The most important advantage of PPC is that it is extremely fast. Within hours a PPC campaign can be setup and driving targeted traffic to a site. Other forms of Internet marketing, like SEO, can take months before any results are seen.
2. Attaining top position is easy, but it does require putting in the highest bids. Also, no changes need to be made to the site itself.
3. Finally, there are no restrictions as to how many keywords can be bid on. This is especially useful to sites that have a lot of different products.

Limitations of PPC

1. The costs associated with the bidding process are the biggest drawback of PPC. Over time a PPC campaign can become very expensive. It is essential that ROI (return on investment) of a PPC campaign be closely monitored.
2. Bids need to be constantly monitored as competition for top positions can be fierce. Bidding wars may break out for popular keywords thereby driving the price of top positions beyond the reach of smaller companies.
3. Any PPC campaign is open to click fraud. Unscrupulous competitors may send fraudulent clicks through to your site in order to drive your advertising costs up. Monitoring a campaign for signs of click fraud is essential.

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